Young founders need more reality checks

TL;DR B2C companies are easier to iterate

Zeke Nierenberg
September 28, 2013

Its become conventional wisdom: startups that methodically test hypotheses and respond to them are more likely to succeed.

Everyone's biased towards their own ideas. If you're working on your first startup like me, you are exceptionally biased. Good hypothesis tests are reality checks. If you take them seriously, they disabuse you of . . .

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